For family offices, portfolio owners and their advisors
Portfolio data you can trust, without the work.
Trac’s team and Traci, its built-in portfolio admin, keep your whole portfolio complete and correct. You review and sign off.
The problem
Either you don’t trust the numbers, or you did the work yourself.
The advisor does the data work, or the office pays staff to.
Traci or Trac's team does the work. You review.
Someone has to become the product expert.
Ask in a sentence. Traci knows the product.
The numbers come from a feed, on faith.
Every account is proven against its statement.
Meet Traci
The one hire that does the data work, and already knows the product.
Imagine the AI assistant you already use, with your whole portfolio in front of it.
Log a $250,000 capital call to Alder Ridge from the brokerage account.
Drafts the entry, then waits for your sign-off.Help me reconcile September for the brokerage account.
Reads the statement and matches it to your books.Every Monday at 9, email me last week's new postings.
Runs on schedule and emails you the result.
Agentic, and human-led
Changes to your books wait for your sign-off, and every number traces to the entries behind it.
Working when you're not
Linked accounts update and rules classify new activity on their own. Scheduled jobs run and leave their changes for your review.
Backed by Trac's team
Traci isn't on its own. Trac's team does the work alongside it, from tying out your opening position to whatever needs a person.
One place
Everything about the portfolio, in one place.
No separate tool for documents, tasks or contacts, and Traci can work across all of it.
Holdings and books
Documents
Contacts
Tasks
Operating performance
Reports
Cash planning
Monitors
Mobile app
What you get
Complete. Correct. At your fingertips.
01Complete
Everything you own is in.
Linked accounts, spreadsheets and private holdings, rolled up through your trusts, LLCs and individuals.
02Correct
Proof, not a promise.
Every period is proven against the statement, line by line, then certified and locked.
Bring the statement
Match every line
Close the gaps
Certify and lock
03At your fingertips
Answers in seconds.
Ask Traci, or click any figure to see the entries behind it.
Under the hood
Why the numbers hold: real books underneath.
A double-entry ledger with per-lot cost basis and a book for each entity, so your accountant can check it.
Before you decide
Questions that come up.
How we handle your data is on the security page. Something else? support@trac.bot
Is Traci a chatbot?
No. Traci does the work, alongside Trac's team: drafting entries, reconciling statements, building reports, filing documents. It answers questions too, about your portfolio and about Trac.
What will Traci change without asking?
Nothing in your ledger. Ledger changes come back as a review card for you to approve. Statement matches are applied with a confidence label and can be undone.
Who can read our data?
Each portfolio has its own encryption key, and staff access to it is recorded. Accounts link through Plaid, so Trac never sees or stores your banking credentials.
How does it handle private investments?
As holdings on the same books, with commitments, contributions, distributions and valuations. IRR, MOIC, DPI and RVPI are built in.
What does it cost?
Pricing is agreed with each office during the beta. Ask, and we'll tell you where it stands for an office like yours.
In private beta
Get on with your life. Leave the data to Trac.
See it on your own structure, not a sample one.